Resources Library by ANA

What "The Godfather" has to do with the Coca-Cola

A consigliere is an advisor who works very closely with the boss, with the unique capability of challenging the boss when needed to ensure plans are foolproof. The Infotools' consiglieres have ensured highest data quality and protocol compliance in...

Catalogue: Latin America 2017: #IN

Authors: Thomas Walker, Cecilia La Greca, Horst Feldhaeuser

Companies: Infotools, The Coca-Cola Company

June 15, 2017

Flash news: EU-US Safe Harbour ends

Join us in this special Government Affairs Matters Flash News webinar looking at the court decision and analysing the impact it will have on market research agencies and their clients. We’ll debunk the myths and talk about the actual impact this...

Catalogue: Webinars 2015

Authors: Kim Smouter-Umans, Howard Fienberg, Alexander Singewald, Michelle Goddard, Abby Devine

June 15, 2015

Research World (March 2005)

Particularly in recent times, the market research industry has also focused more attention on the ‘teeth’ of self-regulation: control and compliance. ESOMAR has invested a considerable amount of energy in developing an approach on the...

Catalogue: Research World 2005

Author: ESOMAR B.V.

March 1, 2005

Advertisers' problems with agency service in the Middle East

"Advertisers' Problems with Agency Sen/ice in the Middle East" is the result of a qualitative application of PDS technology-proprietary to BBDO Worldwide. The Study, recently conducted among a cross-section of decision makers within client companies,...

Catalogue: ESOMAR Conference 1992: The Opportunity Factors To Business Success In The Post War Middle East

Authors: Harout Krikorian, Lance de Masi

June 15, 1992